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Kursplan för

Läsår
TEK315 - Strategic management and economics of intellectual property
 
Kursplanen fastställd 2012-02-24 av programansvarig (eller motsvarande)
Ägare: MPMEI
7,5 Poäng
Betygskala: TH - Fem, Fyra, Tre, Underkänt
Utbildningsnivå: Avancerad nivå
Huvudområde: Industriell ekonomi
Institution: 45 - TEKNIKENS EKONOMI OCH ORGANISATION


Undervisningsspråk: Engelska
Sökbar för utbytesstudenter
Blockschema: D

Modul   Poängfördelning   Tentamensdatum
Lp1 Lp2 Lp3 Lp4 Sommarkurs Ej Lp
0108 Tentamen 7,5 hp Betygskala: TH   7,5 hp   25 Okt 2012 em V,  17 Jan 2013 em V,  22 Aug 2013 em V

I program

TIEPL EKONOMI OCH PRODUKTIONSTEKNIK, Årskurs 3 (obligatoriskt valbar)
MPEPO ELECTRIC POWER ENGINEERING, MSC PROGR, Årskurs 2 (valbar)
MPMEI MANAGEMENT AND ECONOMICS OF INNOVATION, MSC PROGR, Årskurs 2 (obligatoriskt valbar)
MPQOM QUALITY AND OPERATIONS MANAGEMENT, MSC PROGR, Årskurs 2 (valbar)
MPSCM SUPPLY CHAIN MANAGEMENT, MSC PROGR, Årskurs 2 (valbar)

Examinator:

Professor  Ove Granstrand



Behörighet:

För kurser inom Chalmers utbildningsprogram gäller samma behörighetskrav som till de(t) program kursen ingår i.

Kursspecifika förkunskaper

Basic undergraduate training in economics, management, engineering, mathematics and statistics is required.

Syfte

The general purpose of this course is to familiarize the student with general problems and principles behind intellectual property (IP) governance in general and IP management in particular and to train the student in applying strategic and economic thinking to managerial problems related to new technologies, R&D, IP, innovation, competitiveness and economic performance.

The course is interdisciplinary in character, with the additional purpose to melt together knowledge and perspectives in Management, Economics, Law and Technology (hence MELT).

Lärandemål (efter fullgjord kurs ska studenten kunna)

1. Understand strategic IP issues in the context of new technologies and innovations at company and business level.

2. Have a basic orientation of IP policy issues in the context of technology and innovation policies.

3. Understand key models, methods and tools for strategic managerial and economic IP analysis.

4. Understand management, economic, legal and technological issues in connection to strategic technology-related business problems.

5. Apply an interdisciplinary toolbox (MELT-analysis) in the analysis and decision-making related to strategic technology-related business problems.

6. Apply strategic and economic thinking to managerial problems related to technology, R&D, IP, innovation, valuation, risk, finance, intellectual capital, competitiveness, growth, profitability and bottom line value creation.

7. Understand international IP law.

8. Communicate and interact with professionals from various disciplinary backgrounds in IP management.

9. Use professional language related to strategic management and economics of IP.

Innehåll

The rapid emergence of a global pro-patent era since the 1980s, embedded in the gradual economic development of world-wide intellectual capitalism, has created opportunities and challenges for the global business and IP community as never before in history. The global appreciation of IP values on various markets for products, services, technologies and company stock has created business opportunities and business transformations at the same time as governance and management problems get increasingly complex and pervasive in all areas of business and economics. Rapid changes will moreover occur as global intellectual capitalism is inherently volatile and new disruptive technologies will arrive at the marketplace at an accelerating pace.

These recent developments create a need for a comprehensive and strategic management approach, involving a wide range of management competences. To serve this need new courses and new teaching material has to be developed, and a wider range of student categories have to be targeted, engineering students in particular. As stated above, the general purpose of this newly developed course is to familiarize the student with general problems and principles behind IP based governance in general and IP management in particular and to train the student in applying strategic and economic thinking to managerial problems related to technology, R&D, IP, innovation, valuation, risk, finance, intellectual capital, competitiveness, growth, profitability and bottom line value creation.

The course comprises a number of modules, see below (some preliminary reading guidelines for the different modules are also provided):

IP Law (Handouts + Ch. 3.3-3.4)
IP History and Future (Ch. 1-2, 5, 10)
IP and Innovation Economics (Ch. 3.2, 3.6, 4)
IP, Technology and Business Strategies (Ch. 6-7)
IP and Technology Management (Ch. 8)
IP Toolbox
- o Patent Information Analysis (Ch. 9)
- o License and Damage Calculations (handouts)
- o Additional tools may be added throughout the course

These modules cover a wide range of issues, such as:

Basic economic rationales and theories behind the various IPR-systems
Brief economic and legal history with contemporary developments of capitalism and globalization
Basic concepts of intellectual property/capital/asset management
Integration of corporate/business/innovation/technology strategies and IP-strategies IP and commercialization
Valuation and pricing of IP
Licensing and technology trade
Negotiation techniques
IP and venture financing
IP and new international accounting rules
IP and M&As
IP and technology collaborations
IP litigation management and damage calculations
Special IP management tools (patent mapping, patent claim analysis, etc.)
IP management links to other management areas
Burning IP policy issues

Organisation

Lectures, casework, calculation exercises, group exercises, games, homework and guest lecturers. The course language is English.

Litteratur

Granstrand, O. (2000) The Economics and Management of Intellectual Property: Towards Intellectual Capitalism. Edward Elgar Publishing.
Granstrand, O. (2010) Dictionary. (This is a handout available on the course webpage.)
Granstrand, O. & Holgersson, M. (Eds.) (2011) Innovation and Intellectual Property Cases: Cases in Management, Economics, Law, and Technology. Chalmers University of Technology, Gothenburg
+ Complementary articles and handouts.
Please check course homepage for additional literature and information.

Examination

The examination of the course consists of a written end-term exam (4 hours). The IP law part of the course will be examined in a separate mid-term exam (2 hours) in the middle of the course. This IP law exam is a pass/fail exam which has to be passed to pass the course, but it also gives bonus points for the final exam. The course also comprises a compulsory graded casework to be undertaken in groups, giving bonus points for the final exam. In addition some lectures and exercises are compulsory, and some of these give bonus points for the final exam.


Sidansvarig Publicerad: on 24 jan 2018.