Kursplan för |
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| TEK260 - Business marketing and purchasing |
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| Kursplanen fastställd 2012-02-24 av programansvarig (eller motsvarande) |
| Ägare: MPSCM |
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7,5 Poäng |
| Betygskala: TH - Fem, Fyra, Tre, Underkänt |
| Utbildningsnivå: Grundnivå |
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Huvudområde: Industriell ekonomi
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Institution: 45 - TEKNIKENS EKONOMI OCH ORGANISATION
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Undervisningsspråk: Engelska
Sökbar för utbytesstudenter
Blockschema:
C
| Modul |
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Poängfördelning |
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Tentamensdatum |
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Lp1 |
Lp2 |
Lp3 |
Lp4 |
Sommarkurs |
Ej Lp |
| 0107 |
Tentamen |
7,5 hp |
Betygskala: TH |
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7,5 hp
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18 Dec 2012 fm M, |
04 Apr 2013 em V, |
23 Aug 2013 em M |
I program
MPQOM QUALITY AND OPERATIONS MANAGEMENT, MSC PROGR, Årskurs 2 (valbar)
TKITE INFORMATIONSTEKNIK, CIVILINGENJÖR, Årskurs 3 (valbar)
MPPDE PRODUCT DEVELOPMENT, MSC PROGR, Årskurs 2 (valbar)
MPPDE PRODUCT DEVELOPMENT, MSC PROGR, Årskurs 1 (obligatoriskt valbar)
MPDES INDUSTRIAL DESIGN ENGINEERING, MSC PROGR, Årskurs 1 (valbar)
TIEPL EKONOMI OCH PRODUKTIONSTEKNIK, Årskurs 3 (obligatoriskt valbar)
Examinator:
Docent
Frida Lind
Ersätter
IMA041
Industriell marknadsföring
Behörighet:
För kurser inom Chalmers utbildningsprogram gäller samma behörighetskrav som till de(t) program kursen ingår i.
Kursspecifika förkunskaper
Basics in business administration, industrial organization, or equivalent.
Syfte
The basic aim of this course is to provide students with knowledge about business processes between firms. These processes are studied from the perspectives of selling firms as well as buying firms.
Lärandemål (efter fullgjord kurs ska studenten kunna)
- Describe central features of industrial markets - Identify purchasing strategies and processes of buying firms - Compare different marketing situations and their particular characteristics - Explain the role of business relationships in technical development - Formulate and evaluate marketing strategies
Innehåll
Relationships between customers and suppliers on industrial markets are often characterized by mutual adaptations in terms of product features, technical development, production systems and distribution arrangements. These adaptations are means for improving efficiency and effectiveness in the operations of the two firms. The development and the consequences of business relationships are therefore basic themes in the course. From the selling firm s perspective design and management of the distribution system is a central issue. In addition, various phases of the marketing planning activities are covered - from formulation of the business mission to the particular marketing tactics. For buying companies key issues are related to the development of purchasing strategies and supplier relationships
Organisation
The course is based on a combination of lectures, group work, seminars, and individual work.
Litteratur
To be announced later
Examination
Written exam and group assignment.