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Syllabus for

Academic year
TEK261 - Business marketing and purchasing
Industriell marknadsföring och inköp
 
Syllabus adopted 2021-02-26 by Head of Programme (or corresponding)
Owner: MPPDE
7,5 Credits
Grading: TH - Pass with distinction (5), Pass with credit (4), Pass (3), Fail
Education cycle: First-cycle
Major subject: Industrial Engineering and Management
Department: 45 - TECHNOLOGY MANAGEMENT AND ECONOMICS


Teaching language: English
Application code: 33115
Open for exchange students: Yes
Block schedule: C
Status, available places (updated regularly): Yes

Module   Credit distribution   Examination dates
Sp1 Sp2 Sp3 Sp4 Summer course No Sp
0113 Written and oral assignments 2,0c Grading: UG   2,0c    
0213 Examination 5,5c Grading: TH   5,5c   11 Jan 2022 am J,  12 Apr 2022 am J_DATA,  16 Aug 2022 am J_DATA

In programs

TSILO INTERNATIONAL LOGISTICS, Year 3 (compulsory elective)
TKITE SOFTWARE ENGINEERING, Year 3 (elective)
MPDES INDUSTRIAL DESIGN ENGINEERING, MSC PROGR, Year 2 (elective)
MPDES INDUSTRIAL DESIGN ENGINEERING, MSC PROGR, Year 1 (elective)
MPPDE PRODUCT DEVELOPMENT, MSC PROGR, Year 1 (compulsory elective)
MPPDE PRODUCT DEVELOPMENT, MSC PROGR, Year 2 (elective)
MPQOM QUALITY AND OPERATIONS MANAGEMENT, MSC PROGR, Year 2 (elective)

Examiner:

Frida Lind

  Go to Course Homepage


Eligibility

General entry requirements for bachelor's level (first cycle)
Applicants enrolled in a programme at Chalmers where the course is included in the study programme are exempted from fulfilling the requirements above.

Specific entry requirements

The same as for the programme that owns the course.
Applicants enrolled in a programme at Chalmers where the course is included in the study programme are exempted from fulfilling the requirements above.

Course specific prerequisites

Basics in business administration, industrial organization, or equivalent.

Aim

The basic aim of this course is to provide students with knowledge about business processes between firms. These processes are studied from the perspectives of selling firms as well as buying firms.

Learning outcomes (after completion of the course the student should be able to)

  • Describe central features of industrial markets
  • Identify purchasing strategies and processes of buying firms
  • Compare different marketing situations and their particular characteristics
  • Explain the role of business relationships in technical development
  • Formulate and evaluate marketing strategies

Content

Relationships between customers and suppliers on industrial markets are often characterized by mutual adaptations in terms of product features, technical development, production systems and distribution arrangements. These adaptations are means for improving efficiency and effectiveness in the operations of the two firms. The development and the consequences of business relationships are therefore basic themes in the course. From the selling firm s perspective design and management of the distribution system is a central issue. In addition, various phases of the marketing planning activities are covered - from formulation of the business mission to the particular marketing tactics. For buying companies key issues are related to the development of purchasing strategies and supplier relationships

Organisation

The course is based on a combination of lectures, group work, seminars, and individual work.

Literature

To be announced later

Examination including compulsory elements

Written exam and group assignment.



The course examiner may assess individual students in other ways than what is stated above if there are special reasons for doing so, for example if a student has a decision from Chalmers on educational support due to disability.


Page manager Published: Mon 28 Nov 2016.