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Syllabus for

Academic year
TEK260 - Business marketing and purchasing
 
Syllabus adopted 2012-02-24 by Head of Programme (or corresponding)
Owner: MPSCM
7,5 Credits
Grading: TH - Five, Four, Three, Not passed
Education cycle: First-cycle
Major subject: Industrial Engineering and Management
Department: 45 - TECHNOLOGY MANAGEMENT AND ECONOMICS


Teaching language: English
Open for exchange students
Block schedule: C

Course module   Credit distribution   Examination dates
Sp1 Sp2 Sp3 Sp4 Summer course No Sp
0107 Examination 7,5 c Grading: TH   7,5 c   18 Dec 2012 am M,  04 Apr 2013 pm V,  23 Aug 2013 pm M

In programs

MPQOM QUALITY AND OPERATIONS MANAGEMENT, MSC PROGR, Year 2 (elective)
TKITE SOFTWARE ENGINEERING, Year 3 (elective)
MPPDE PRODUCT DEVELOPMENT, MSC PROGR, Year 2 (elective)
MPPDE PRODUCT DEVELOPMENT, MSC PROGR, Year 1 (compulsory elective)
MPDES INDUSTRIAL DESIGN ENGINEERING, MSC PROGR, Year 1 (elective)
TIEPL ECONOMICS AND MANUFACTURING TECHNOLOGY, Year 3 (compulsory elective)

Examiner:

Docent  Frida Lind


Replaces

IMA041   Industrial marketing


Eligibility:

For single subject courses within Chalmers programmes the same eligibility requirements apply, as to the programme(s) that the course is part of.

Course specific prerequisites

Basics in business administration, industrial organization, or equivalent.

Aim

The basic aim of this course is to provide students with knowledge about business processes between firms. These processes are studied from the perspectives of selling firms as well as buying firms.

Learning outcomes (after completion of the course the student should be able to)

- Describe central features of industrial markets - Identify purchasing strategies and processes of buying firms - Compare different marketing situations and their particular characteristics - Explain the role of business relationships in technical development - Formulate and evaluate marketing strategies

Content

Relationships between customers and suppliers on industrial markets are often characterized by mutual adaptations in terms of product features, technical development, production systems and distribution arrangements. These adaptations are means for improving efficiency and effectiveness in the operations of the two firms. The development and the consequences of business relationships are therefore basic themes in the course. From the selling firm s perspective design and management of the distribution system is a central issue. In addition, various phases of the marketing planning activities are covered - from formulation of the business mission to the particular marketing tactics. For buying companies key issues are related to the development of purchasing strategies and supplier relationships

Organisation

The course is based on a combination of lectures, group work, seminars, and individual work.

Literature

To be announced later

Examination

Written exam and group assignment.


Page manager Published: Thu 03 Nov 2022.