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Syllabus for

Academic year
TEK215 - Idea evaluation and feasibility studies
 
Syllabus adopted 2010-02-25 by Head of Programme (or corresponding)
Owner: MPBDP
7,5 Credits
Grading: TH - Five, Four, Three, Not passed
Education cycle: Second-cycle
Major subject: Industrial Engineering and Management
Department: 45 - TECHNOLOGY MANAGEMENT AND ECONOMICS


Teaching language: English
Maximum participants: 35

Course module   Credit distribution   Examination dates
Sp1 Sp2 Sp3 Sp4 Summer course No Sp
0107 Examination 4,5 c Grading: TH   4,5 c   Contact examiner,  Contact examiner
0207 Laboratory 3,0 c Grading: TH   3,0 c    

In programs

MPMEI MANAGEMENT AND ECONOMICS OF INNOVATION, MSC PROGR, Year 1 (elective)
MPSCM SUPPLY CHAIN MANAGEMENT, MSC PROGR, Year 1 (elective)
MPBDP ENTREPRENEURSHIP AND BUSINESS DESIGN, MSC PROGR, Year 1 (elective)

Examiner:

Bitr professor  Mats Lundqvist



Eligibility:

For single subject courses within Chalmers programmes the same eligibility requirements apply, as to the programme(s) that the course is part of.

Course specific prerequisites

The Idea Evaluation and Feasibility studies course constitutes a part of the Business Design Program. Students who are admitted to the Business Design program, incubation track at GIBBS and CSE and elective track, are qualified to take the course.
Other students are qualified for the course Idea Evaluation and Feasibility studies, if they are eligible for registering for elective courses at Chalmers University of Technology in year 4 (fourth grade), and prior to the course have taken courses in business development, marketing, intellectual property management or other courses that can be considered to be equivalent by the examiner.

Aim

The aim of the course is to ensure that students are aware of the critical role that idea evaluations play in the commercialization of technological advances, be able to implement idea evaluations and carry out feasibility studies. The tools and constructions presented in the course will be understood in the context of evaluating the commercial potential as well as societal utility of an idea, and how it is to be realized. The course puts particular emphasis on how different actors such as researchers, technology transfer offices (TTOs), technology-based companies etc can utilize project evaluation tools in order to achieve a comprehensive overview of the overall potential of an idea and how this overview can provide understanding of required steps of development.

Learning outcomes (after completion of the course the student should be able to)

Acquired knowledge and terminology about target markets, customer needs and perceptions as well as about different market research, business intelligence and scenario planning tools. Be able to do feasibility studies in terms of e.g customer utility, societal utility, market potential, verification needs, action plan and risk analysis. Have demonstrated ability to degunkify new ideas and determine degree of novelty and freedom to operate, including the use of patent databases.


Develop demonstrated skills in communication and presentation of idea feasibility including scientific communication.

Content

The course is divided into two sections: The first section gives a general overview of idea evaluation, understanding and determining the important assets and features of a specific idea or project, and the clarification of the ownership structure surrounding the idea or project. The second section deals with strategies for evaluating ideas and exploring their commercial feasibility and societal utility (i.e. how it contributes to sustainable development). The section also gives training in how to use patent and other types of databases for early-stage analysis of technological, competitive and market opportunities.

Organisation

This course is an elective course. The course is a part of the masters program Business Design, incubation track, and is provided sp 3, second semester. The course consists of a lecture series, a series of exercises, and a case. Attendance at the exercises is mandatory.

Literature

See separate list.

Examination

Students are graded on participation on mandatory scheduled lectures
through a written exam, written hand-ins and oral presentations.


Page manager Published: Mon 28 Nov 2016.