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Graduate courses

Departments' graduate courses for PhD-students.

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Syllabus for

Academic year
TEK161 - Design for quality
Design for quality
 
Syllabus adopted 2019-02-21 by Head of Programme (or corresponding)
Owner: MPQOM
7,5 Credits
Grading: TH - Pass with distinction (5), Pass with credit (4), Pass (3), Fail
Education cycle: Second-cycle
Major subject: Industrial Engineering and Management
Department: 45 - TECHNOLOGY MANAGEMENT AND ECONOMICS


Teaching language: English
Application code: 36119
Open for exchange students: No
Block schedule: D+
Maximum participants: 65
Only students with the course round in the programme plan

Module   Credit distribution   Examination dates
Sp1 Sp2 Sp3 Sp4 Summer course No Sp
0109 Examination 7,5c Grading: TH   7,5c   12 Jan 2021 pm J   08 Apr 2021 pm J_DATA,  17 Aug 2021 pm J_DATA

In programs

MPQOM QUALITY AND OPERATIONS MANAGEMENT, MSC PROGR, Year 1 (compulsory)

Examiner:

Hendry Raharjo

  Go to Course Homepage


Eligibility

General entry requirements for Master's level (second cycle)
Applicants enrolled in a programme at Chalmers where the course is included in the study programme are exempted from fulfilling the requirements above.

Specific entry requirements

English 6 (or by other approved means with the equivalent proficiency level)
Applicants enrolled in a programme at Chalmers where the course is included in the study programme are exempted from fulfilling the requirements above.

Course specific prerequisites

Prospective students need to be registered in the Master Programme in Quality and Operations Management, and thus fulfill the programme prerequisites.

Aim

The aim of the course is to give the participants opportunities to develop and enhance their knowledge on customer centric product development, focusing on both doing the right things and doing them right. Several concepts and methods for understanding customer needs from the perspective of design and marketing will be introduced. Through practice and literature studies the participants will gain an ability to use some specific methods as well as an understanding of the theoretical basis for those methods.

Learning outcomes (after completion of the course the student should be able to)

After the course, the students should be able to implement the methods taught in the course to support a customer centric product development process. The methods are focused on uncovering customer needs and translating them into product attributes which consider customer's willingness to pay. The students should also be able to not only lead and guide applications of the methods, but also to critically reflect on their theoretical basis and on their applicability in various settings.

Content

The course will cover customer centric product development focusing on both doing the right things and doing them right. There are three major steps introduced in the course. First, understanding what customer needs are and how to prioritize them. Two often conflicting perspectives on customer needs (design vs marketing) will be described. The main methods here are Kano model and Quality Function Deployment (QFD). Second, capturing customer needs and translating them into product attributes which constitute a novel (improved) concept or prototype. Here, design thinking (DT) and QFD methods will be used together. Third, conducting market analysis for the proposed concept or prototype to assess the utility that customers perceive from the service/product¿s attributes and customer¿s willingness to pay for a given market segment. The main methods here are Discrete Choice Analysis (DCA) and cluster analysis.

Organisation

The course is based on lectures, literature seminars, discussions, and practical exercises on the elements taught. For literature seminars, the participants register individually for a slot on-line. Weekly preparatory work is needed for the course

Literature

A basic first reading is Bergman and Klefsjö (2010) or equivalent. Further deepening will be obtained from the readings of journal papers and other material distributed during the course.

Bergman, B and Klefsjö, B (2010). Quality from Customer Needs to Customer Satisfaction, Studentlitteratur, Lund.

Examination including compulsory elements

The examination in this course consists of the following elements:
- Participation in all compulsory activities (literature seminars, case discussions, lectures, practical exercise)
- Active participation in the project work performed in groups. (See separate project instructions.)
- Individual written exam


Page manager Published: Thu 04 Feb 2021.