Syllabus for |
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| TEK261 - Business marketing and purchasing |
| Industriell marknadsföring och inköp |
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| Syllabus adopted 2019-02-20 by Head of Programme (or corresponding) |
| Owner: MPPDE |
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7,5 Credits
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| Grading: TH - Pass with distinction (5), Pass with credit (4), Pass (3), Fail |
| Education cycle: First-cycle |
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Major subject: Industrial Engineering and Management |
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Department: 45 - TECHNOLOGY MANAGEMENT AND ECONOMICS
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Teaching language: English
Application code: 33117
Open for exchange students: Yes
Block schedule:
C
| Module |
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Credit distribution |
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Examination dates |
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Sp1 |
Sp2 |
Sp3 |
Sp4 |
Summer course |
No Sp |
| 0113 |
Written and oral assignments |
2,0c |
Grading: UG |
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|
2,0c
|
|
|
|
|
|
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| 0213 |
Examination |
5,5c |
Grading: TH |
|
|
5,5c
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|
|
|
|
|
12 Jan 2021 am J 
|
08 Apr 2021 am J_DATA, |
17 Aug 2021 am J_DATA |
In programs
MPDES INDUSTRIAL DESIGN ENGINEERING, MSC PROGR, Year 2 (elective)
MPDES INDUSTRIAL DESIGN ENGINEERING, MSC PROGR, Year 1 (elective)
MPPDE PRODUCT DEVELOPMENT, MSC PROGR, Year 1 (compulsory elective)
MPPDE PRODUCT DEVELOPMENT, MSC PROGR, Year 2 (elective)
MPQOM QUALITY AND OPERATIONS MANAGEMENT, MSC PROGR, Year 2 (elective)
TKITE SOFTWARE ENGINEERING, Year 3 (elective)
TSLOG SHIPPING AND LOGISTICS, Year 3 (compulsory elective)
Examiner:
Frida Lind
Go to Course Homepage
Eligibility
General entry requirements for bachelor's level (first cycle)
Applicants enrolled in a programme at Chalmers where the course is included in the study programme are exempted from fulfilling the requirements above.
Specific entry requirements
The same as for the programme that owns the course.
Applicants enrolled in a programme at Chalmers where the course is included in the study programme are exempted from fulfilling the requirements above.
Course specific prerequisites
Basics in business administration, industrial organization, or equivalent.
Aim
The basic aim of this course is to provide students with knowledge about business processes between firms. These processes are studied from the perspectives of selling firms as well as buying firms.
Learning outcomes (after completion of the course the student should be able to)
- Describe central features of industrial markets
- Identify purchasing strategies and processes of buying firms
- Compare different marketing situations and their particular characteristics
- Explain the role of business relationships in technical development
- Formulate and evaluate marketing strategies
Content
Relationships between customers and suppliers on industrial markets are often characterized by mutual adaptations in terms of product features, technical development, production systems and distribution arrangements. These adaptations are means for improving efficiency and effectiveness in the operations of the two firms. The development and the consequences of business relationships are therefore basic themes in the course. From the selling firm s perspective design and management of the distribution system is a central issue. In addition, various phases of the marketing planning activities are covered - from formulation of the business mission to the particular marketing tactics. For buying companies key issues are related to the development of purchasing strategies and supplier relationships
Organisation
The course is based on a combination of lectures, group work, seminars, and individual work.
Literature
To be announced later
Examination including compulsory elements
Written exam and group assignment.